ON CLOUDAWAY TRAVEL AGENCY

In 2021, in an effort to alleviate travel restrictions and to celebrate the release of the new Cloudaway silhouette, Swiss performance brand On installed a temporary “cultural” travel agency in Berlin.

Besides showcasing the actual shoes – the Cloudaway Travel Agency offered unique activities in Berlin, such as gallery or museum visits, cultural excursions, and fine dining experiences. Just like in a regular travel agency, ‘customers’ could book on-site but free of charge. 

For the programming, On had assembled contributors from a wide range of fields who shared their local Berlin highlights and insider tips, including

Paul Kominek
Tsellot Melesse
Jorge Alvarado
Trippin
Manuel Goller
Chris Danforth
Kane Holz

As a follow-up, On adapted the concept for an activation in Los Angeles. 

Photos: Julia Schoierer aka SNEAKERQUEEN
Creative: Adli Klein

Client: On AG
Year: 2021
Place: Berlin
Services: Creative Direction, Project Management, Talent Buying, Programming

#Beinghunted.