ON CLOUDAWAY TRAVEL AGENCY
In 2021, in an effort to alleviate travel restrictions and to celebrate the release of the new Cloudaway silhouette, Swiss performance brand On installed a temporary “cultural” travel agency in Berlin.
Besides showcasing the actual shoes – the Cloudaway Travel Agency offered unique activities in Berlin, such as gallery or museum visits, cultural excursions, and fine dining experiences. Just like in a regular travel agency, ‘customers’ could book on-site but free of charge.
For the programming, On had assembled contributors from a wide range of fields who shared their local Berlin highlights and insider tips, including
As a follow-up, On adapted the concept for an activation in Los Angeles.
Photos: Julia Schoierer aka SNEAKERQUEEN
Creative: Adli Klein
Client: On AG
Services: Creative Direction, Project Management, Talent Buying, Programming