Nike & Tom Sachs present Tom Sachs: NIKECraft

By Joerg on May 11, 2012 in Art & Design, Fashion, Retail

Global Launch.

The Nike & Tom Sachs: Tom Sachs: NIKECraft collection.

Space travel is physically demanding in countless ways. Astronauts must first be as fit as an elite athlete to even withstand the rigors of exiting the earth’s atmosphere. Their daily tasks require a substantial effort and endurance. Equally, their equipment must be up to the task of performing under the most unforgiving conditions.

The needs of a space traveller create an interesting design challenge. They seek product that is lightweight and athletic, yet durable to an extreme degree.

It’s exactly the kind of problem solving exercise that designers at Nike would embrace. But while Nike has certainly employed aerospace innovation to sportswear over the years in cushioning platforms like Nike Air and Nike Lunarlon, they create for athletes, not astronauts.

That is, until, the opportunity of supporting artist Tom Sachs and his team in the “Space Program: MARS“ presented itself. Sachs and his team were looking for high performance product to train in to prepare for their mission.

The journey itself would end up inspiring the Tom Sachs: NIKECraft collection – The Mars Yard Shoe, the Trench, The Marsfly Jacket, and the Lightweight Tote. Nike design and Sachs applied materials that have never been used in sportswear, taken from automotive air bags, mainsails for boats and the space suit itself. Each piece is packed with functionality that would prove useful in the voyage through space. Zipper pulls that double as storage containers, paracord that can be fashioned as a tourniquet and embellishments like the periodic table of elements screened on the inside of a jacket – they all merge visual interest with purpose.

The Tom Sachs: NIKECraft collection will be available at premium Nike retailers globally.