Founded in 1889 in the US, the workwear brand Carhartt has become well-known for its durable denim and canvas apparel. 100 years later, Carhartt WIP was established in Europe and since then has been carefully adapting and modifying Carhartt’s core product characteristics for a younger, more fashion-oriented consumer. The brand has also become a notable player in music and skateboarding. Carhartt WIP’s own skate and BMX Teams and its music label “Combination Records” were introduced in the late 1990s / early 2000s.
GORE-TEX is synonymous with extreme waterproofness. With the introduction of GORE-TEX INFINIUMTM, the brand has widened its field, producing technologies that put a focus on comfort while still providing the highest level of protection.
For Spring/Summer 2020, Carhartt WIP launched its first ever GORE-TEX products using INFINIUMTM technology on a selection of pieces.
Beinghunted. has supported the partnership between the GORE-TEX brand and Carhartt WIP from its early stages and was brought on board for the production of the launch assets.