The Travel Trench – Gore-Tex Infinium Windstopper
In 2021, Henry Poole implemented GORE-TEX fabrics in their designs for the first tiime in their 217 year old history.
Facilitated and developed by Beinghunted., the Gore-Tex brand and renowned Savile Row tailors Henry Poole formed a historic partnership to create a new, made-to-order coat. One that merges historical elegance with the best of today’s functional capabilities.
Beinghunted. helped to initiate the brand partnership between W. L. Gore and Henry Poole & Co, developed the narrative for the project launch and produced all activation assets.
The project did not only merge the best of the worlds’ of function and heritage, but also positioned both brands in a new light that underlined versatility and continuous development.
Client: W.L. Gore
Place: London, England
Services: Strategic Consultancy, Campaign Production