Beinghunted.
Editorial — 2023

Arc’teryx — An Exploration of Evolution and Colour

Client

Arc’teryx

Year

2023

Role

Creative Direction, Editorial

Location

Berlin

A day-long programme produced with Arc’teryx tracing the brand’s lineage back to the Archaeopteryx fossil on display at Berlin’s Museum für Naturkunde — structured as a museum tour, a colour workshop with Paulina Meyle, and a Q&A with Arc’teryx Colour Design Expert Kavan, framing the brand’s logo and palette as a direct expression of its evolutionary roots.