The Center For Modern Running with New Balance

For the 50th anniversary of the Berlin Marathon, Beinghunted. and New Balance launched The Center For Modern Running — a 2000sqm open-to-all space at the historic Kranzler building, running for five days through Marathon week. Beinghunted. conceived and conceptualised every aspect, from on-site activations to interior flow and a game concept that guided thousands of daily visitors through exhibitions, product testing, recovery facilities and a café by The Barn, with a distinct spatial identity by VAUST Studio.