Beinghunted.
Editorial — 2023

Selected Memories & Visions of Functionality

Client

GORE-TEX® Brand

Year

2023

Role

Creative Direction, Editorial

Location

Paris

An edition of the GORE-TEX brand’s ongoing Selected Memories of Functionality series, launched during Paris men’s fashion week. Human curator ADVANCED RESEARCH joined NEWFACET* in pairing two AI systems with archival product research, generating imagined GORE-TEX garments from a fictional past and a more distant future.