Product Shoot & Activation

Previous
Next

Insights

Services

For Fall / Winter 2019, ASCIS Sportstyle collaborated with the GORE-TEX brand on a highly technical footwear silouette. The GEL-KAYANO 5 360 is ASICS’ first hybrid model which combines the upper of the classic GEL-KAYANO with the brand’s innovative new GEL-360 sole technology. The completely waterproof and highly breathable GORE-TEX pack was inspired by the colors and moods of a forest. While the green colorway matches the colors of plants, the blue version takes inspiration from the fog and mist which often swirls through a forest.
Creative Direction
Production

Concept / Idea

Based on the color inspiration, Beinghunted. developed a creative brief with a highly technical approach. Photos as well as the video were to be shot in a forest-like environment with added technical components. The combination of plants and technical components such as animation of GEL and simulated rain highlighted the inspiration behind the shoe and emphasized its innovative technologies.

Production

The installation was created based on Beinghunted.’s indoor “immersive weather” concept, which was developed for the GORE-TEX Brand and adapted for various activations. It was set up at Sneakersnstuff in Berlin for the pre launch of the pack.

Impact

The rain tower, which was visible from outside the store, attracted many customers during the week it was set up. The assets received a high engagement on both the @asics_sportstyle and the @goretexstudio Instagram channel.