Based on the color inspiration, Beinghunted. developed a creative brief with a highly technical approach. Photos as well as the video were to be shot in a forest-like environment with added technical components. The combination of plants and technical components such as animation of GEL and simulated rain highlighted the inspiration behind the shoe and emphasized its innovative technologies.
The installation was created based on Beinghunted.’s indoor “immersive weather” concept, which was developed for the GORE-TEX Brand and adapted for various activations. It was set up at Sneakersnstuff in Berlin for the pre launch of the pack.