Johannes Böttge: Reaperland, Beinghunted. Gallery, 2018

About Beinghunted.

Beinghunted. was launched as an online news-site in October 2001 and is considered the blue-print and predecessor to all modern “hype” websites: “Predating the likes of Hypebeast, Beinghunted. was in many ways one of the first media forays into street culture with substantial clout, due to equal parts of knowledge and exclusive product news” (via

The digital retail platform “” launched in 2004 developed into Germany’s first urban lifestyle boutique “Firmament” carrying progressive labels from Japan, the US and Europe.

In 2015 Beinghunted. terminated its retail engagements and re-booted as multi-disciplinary strategic consultancy.

The Agency

We develop and execute strategies in close dialogue with our clients from starting point to the finish line. Our services include in-depth regional and international market research, the conceptualization and realization of activation scenarios and strategies in close collaboration with our clients.

Our network consists of creative hubs across the globe. Projects have included productions and activations in North America, Europe, and Japan.

Strategic Consulting, Direction & Production, Partnership Development and Management

The Magazine

A few years after launching the newsfeed, the idea for a printed publication popped up in 2006. It ‘only’ took 10 years for it to come to life. The Beinghunted. magazine is published irregularly, covering timeless subjects, items from the archive, features on art, design, and architecture.

Issues 01 – 03 are available from the Beinghunted. Shop

The Merch

Since Beinghunted.’s early days we have released small collections of T-Shirts. We are happy that our products are available from a select group of global retailers in the US, Europe, and Asia.

Beinghunted. Shop & Stockists