Beinghunted. Project
Campaign Production, Creative Direction

Juun.J & GORE-TEX Campaign for FW23

adidas x 032c GSG Mule & GSG TR

From Herzogenaurach with love

In 2021, 032c and adidas continued their longstanding relationship by releasing two models – the GSG Mule and GSG TR.

Beinghunted. conceived a creative concept for video and photography to reflected the partners’ aesthetic vision. To achieve this, we worked with Berlin-based, Studio Amos Fricke, to deliver all video and photography assets.

The result shows the footwear in a crisp all-white environment, high-res and in ultra-close detail. The composition of combining accelerated movements with slow motion provide for an engaging effect to highlight the material combinations and design details.

Client: adidas
Year: 2021
Place: Berlin, Germany
Services: Creative Direction, Campaign Production