Editorial — Campaign — 2024
Euro Cup Street Style with SoccerBible & adidas
As the Euro Cup fever was raging across Germany, we teamed up with adidas and SoccerBible to explore Berlin’s creative football culture. Local subjects representing their home countries each applied their own aesthetic taste to the official Euro Cup jerseys; the resulting street-style series was launched online and shown live at the adidas Originals Flagship during the Semi-Finals.












