Beinghunted.
Editorial — Campaign — 2023

GORE-TEX® Studio: The UK Roadshow

Client

GORE-TEX® Brand

Year

2023

Role

Concept, Event Production

Location

United Kingdom

The third instalment of the GORE-TEX Roadshow, following editions in Japan and North America. Across the UK, Beinghunted. visited 18 of the brand’s most committed supporters, asking each to curate their own most-worn GORE-TEX pieces — a portrait series that reframes the label from fabric supplier to a culturally rooted brand in its own right.