On Cloudaway Travel Agency

A temporary ‘cultural’ travel agency built with On to mark the release of the Cloudaway silhouette. The space mimicked a real travel agency, but the bookings were local: gallery visits, cultural excursions and dining trips around Berlin, programmed with Tsellot Melesse, Jorge Alvarado, Manuel Goller, Trippin and Kane Holz. The concept was later adapted for an On activation in Los Angeles.