adidas Consortium Ultraboost 19

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Launch asssets for adidas Ultraboost 2019

For spring/summer 2019, the sportswear brand introduced a new iteration of its most popular running shoe, the Ultraboost 19. The shoe was available in three distinct colorways to reference other iconic Adidas running shoes from the past.

Beinghunted. created conceptual product shots that highlight the technical features of the shoes.

To highlight the color inspiration, the models were photographed as floating / moving objects in between two mirrors, each mirrored depiction representing a step back in time. The surrounding was kept clean and simple to put focus on the highly technical features of the shoes, such as their Boost soles and primeknit uppers.