GORE-TEX PFW23 showroom

The GORE-TEX brand – Paris Fashion Week Showroom, January 2023: “Selected Memories and Visions of Functionality”

An Exploration of AI-generated, imaginary GORE-TEX Concept Products interpreting the Past and envisioning the Future of Functionality.

In January, Beinghunted. supported the GORE-TEX brand to bring the fourth edition of the “Selected Memories of Functionality” series to men’s fashion week in Paris.

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A Beinghunted. Project.