Outdoor Products, an established Japanese brand for bags, sneakers and accessories, approached Beinghunted. to produce a campaign for its seasonal collection, which is aimed at a young consumer.
Concept / Idea
Follow a cast of younger protagonists that uses Outdoor Products during their daily explorations. Focus of the assets was the mood of the city, one that is full of opportunities to explore: Berlin. Within the city, a wide range of different locations were visited to highlight the versatility of the products.