adidas by UNDFTD 2018

Day/Night in Death Valley

For several seasons, UNDFTD collaborated with adidas on performance running collections.

As lead agency, Beinghunted. managed and oversaw the production of the collection launch assets in the US. Beinghunted. functioned as a supporting entity between the two collaboration partners coordinating concept development, talent buying and location choices.

Beinghunted. accompanied  all stages of the production processes by working closely with the responsible teams at adidas and UNDFTD to align both partners’ expectations – from concept creation, to execution, and delivery of all assets.

The three campaigns were produced in California, in and around Los Angeles, the highlight being a day/night production in Death Valley. 

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