Beinghunted. Project
Strategic Consulancy, Campaign Production

Juun.J & GORE-TEX Campaign for FW23

Henry Poole & Co. Meets the GORE-TEX Brand

The Travel Trench – Gore-Tex Infinium Windstopper

In 2021, Henry Poole implemented GORE-TEX fabrics in their designs for the first tiime in their 217 year old history.

Facilitated and developed by Beinghunted., the Gore-Tex brand and renowned Savile Row tailors Henry Poole formed a historic partnership to create a new, made-to-order coat. One that merges historical elegance with the best of today’s functional capabilities.

Beinghunted. helped to initiate the brand partnership between W. L. Gore and Henry Poole & Co, developed the narrative for the project launch and produced all activation assets.

Client: W.L.Gore, Juun.J
Year: 2021
Place: London, England
Services: Strategic Consultancy, Campaign Production