Beinghunted. Project
Campaign Production, Concept

Juun.J & GORE-TEX Campaign for FW23

In The Slipstream with the GORE-TEX Brand

From the city into nature, and back.

In March 2023, the GORE‑TEX brand embarked on a 3-day bike ride from Seattle to Portland.

Joined by two riders who call Washington their home, Beinghunted. supported the GORE-TEX brand by putting their products and technologies to the ultimate test on a 220-mile stretch spanning across state borders, forests, mountains, and lowlands.

For this project, Beinghunted. developed the concept to shed light on the versatility of functional wear. To test brand partner products both in the city scape and beyond, we developed a bike ride across the Pacific Northwest. With respect for the importance of locality, Beinghunted. sourced a team of people who are familiar with the area.

Together with the GORE-TEX brand, The route led the GORE-TEX brand from Seattle over Olympia and Centralia to Portland. Taking the products from the cities to the outdoors and back. The project was a showcase of different GORE-TEX product technologies, in the surroundings they were initially intended for.

The ride was captured by photographer Adam Katz-Sinding and videographer Sam Hanson to present an extensive visual reporting of the whole tour.

Client: W.L. Gore Year: 2023 Place: Seattle, Washington Services: Campaign Production, Concept