Beinghunted. Project
Agency Lead, Editorial Production
Juun.J & GORE-TEX Campaign for FW23
The Layers of Time: Archival Stories from the GORE-TEX® Brand
Juun.J & GORE-TEX Campaign for FW23
The Layers of Time: Archival Stories from the GORE-TEX® Brand
The Layers of Time: Archival Stories from the GORE-TEX® Brand
The GORE-TEX® Brand is often synonymous with utility and garments built to protect from rain, wind, and snow. Yet step into its archive, and another story emerges: one of elegance, intimacy, and unexpected versatility. These pieces were never confined to the mountains or trails; they were made to move through life: through city streets, evening gatherings, sudden downpours, and quiet moments in between.
In the 2025 lifestyle editorial, Beinghunted. uncovers a side of the GORE-TEX® Brand that has remained largely unseen. Iconic collaborations and rare archival finds reveal how protection can live seamlessly alongside style. These are garments that do more than weather the storm: they embrace it, enabling life to be lived beautifully, without compromise.
Client: The GORE-TEX® Brand Year: 2025
Place: Berlin, Germany
Services: Agency Lead, Editorial Production