Beinghunted. Project
Concept, Event Production

Juun.J & GORE-TEX Campaign for FW23

The GORE-TEX Culinary Series: Vienna

The Local Experience

For the Vienna stop of the GORE-TEX®️ Brand Culinary Series, Beinghunted. and GORE-TEX Studio gathered friends and family at Alles Wurscht, a beloved Würstelstand that redefines Austrian street food.

The evening unfolded over a three-course dinner featuring locally sourced sausages, seasonal mushrooms, and the iconic Punschkrapferl for dessert.

A special highlight of the night was a display of original vintage Fiaker horse blankets featuring GORE-TEX product technologies. Fiaker carriages have been part of Vienna’s streetscape for centuries, and the blankets, still used by some companies today, symbolized the meeting of tradition and innovation that inspired this edition of the tour.

With its setting and locally rooted concept, the Vienna stop continued to build the Culinary Series’ identity: authentic, collaborative, and deeply connected to place.

Client: W.L. Gore
Year: 2025
Place: Vienna, Austria
Services: Concept, Event Production