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Undefeated (UNDFTD) was established in 2002 and belongs to the first group of premium sneaker boutiques in the US. Over the years it has grown to a globally-distributed streetwear brand with a distinct athletic design language. Continuing their long-standing partnership, adidas and UNDFTD collaborated on a performance running capsule collection in 2018 which ran for three seasons.
Beinghunted. featured UNDFTD in its online-magazine (2005-2014) on numerous occasions and holds close ties to the brand.
Production
Project Management
On-Set Support
PR & Social Layout
Media/Retail Toolkit
POS Guidelines
As lead agency, Beinghunted. managed and oversaw the production for all concept shoots in the US. Beinghunted. functioned as a supporting entity between the two collaboration partners coordinating concept development, talent buying and location choices. Beinghunted. accompanied all stages of the production processes by working closely with the responsible teams at adidas and UNDFTD to align both partners’ expectations – from concept creation, to execution, and delivery of all assets.
The three campaigns were produced in California, in and around Los Angeles, the highlight being a day/night production in Death Valley.
Beinghunted. delivered a full toolkit including: photo assets, video assets for different below-the-line marketing channels, press/editorial copy, as well as POS guidelines.
The assets were distributed to media and all adidas / UNDFTD accounts globally.