GORE-TEX brand & Henry Poole – The Travel Trench

The GORE-TEX brand and renowned Savile Row tailors Henry Poole & Co form a historic partnership to create a new, made-to-order coat, one that merges historical elegance with the best of today’s functional capabilities.

The Travel Trench marks the first time that Henry Poole has worked with a technical fabric from the GORE-TEX brand, and the first time an item with GORE-TEX technology has been offered in adaptable rather than standardized sizing. The new coat represents a modern take on a classic style, from the foundational tailoring establishment of Savile Row. Customers have the opportunity to experience an in-person fitting service that has remained largely unchanged since the 1800s. The individual item will then be produced using GORE-TEX Infinium™ Windstopper® to exacting standards.

Beinghunted. helped to initiate the brand partnership between W. L. Gore and Henry Poole & Co, developed the narrative for the project launch and produced all activation assets.